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Expert Analysis

Managing Consumer Expectations For Autonomous Vehicles

By Charles Moellenberg Jr. (August 28, 2017, 11:34 AM EDT) -- Satisfying consumer expectation drives sales and mitigates the risk of product liability litigation. As consumers begin to sit in the driver's seat of automated and autonomous vehicles, manufacturers and sellers have a golden opportunity to educate consumers on the benefits and risks of those vehicles and to shape their expectations....

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