Brand Battles: 'Lord Of The Rings,' Bayer, MLB, Scotch Whisky

By Bill Donahue (March 2, 2018, 6:17 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, an Atlanta brewery faces a fight over a beer name that's similar to a character from "Lord of the Rings," Bayer protects its Aleve brand, Major League Baseball kicks off spring training, and the governing body for Scotch is livid about "Glen."

Lord of the ®ings

An Atlanta craft brewer was hit with an opposition over a beer that shares its name with an obscure character from J.R.R. Tolkien's "Lord of the Rings" universe.

The Saul Zaentz Co., which owns the trademark rights to the franchise, asked...

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