Brand Battles: Trader Joe's Takes On 'Trader Schmo'

Law360 (May 4, 2018, 7:03 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, grocery chain Trader Joe's starts a fight over a "Trader Schmo" line of Kosher snacks, guitar giant Gibson stays vigilant despite a bankruptcy filing, and Major League Baseball's players union takes offense at a "Players Only" slogan.

Joe v. Schmo

Having dispatched "Pirate Joe's" to a watery grave, Trader Joe's Co. has now turned its sights to "Trader Schmo."

The supermarket chain filed a new opposition against a man named Jeffrey Glassover, who applied last year to register "Trader Schmo" as a trademark for a wide range...

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