Toymaker Fights Viacom’s $15M Unpaid Ads Win At 9th Circ.

Law360 (June 7, 2018, 4:47 PM EDT) -- MGA Entertainment Inc. told the Ninth Circuit on Thursday that it shouldn’t have to pay Viacom $14.9 million for breaching contracts governing ad sales and production of a TV show for MGA’s Lalaloopsy doll brand, arguing that Viacom broke the contracts first when it didn’t air the show in its regular time slot.

During a hearing in Pasadena, California, MGA’s attorney, Mary-Christine Sungaila of Haynes and Boone LLP, told a three-judge panel that Viacom International Inc. breached the contracts by switching the show’s time slots 20 times over a three-year period, causing MGA to lose more than $140 million in toy...

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