Brand Battles: Hot Pockets, Adderall, Superman

Law360 (September 7, 2018, 7:13 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Nestlé gets indigestion over "Pocket Bacon," the producer of Adderall isn't pleased about a homeopathic rival that riffs on the name, and Warner Bros. defends the Superman franchise.

Not Pockets

"Pocket Bacon" might sound like a great idea, but Nestlé SA isn't a huge fan.

The Swiss food giant, which owns the Hot Pockets and Lean Pockets brands of microwaveable turnovers, filed an opposition against an application for the phrase this week, arguing that the use of "Pocket" would confuse consumers into thinking it was a new line...

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