Athlete Activism Is Changing Partnerships With Brands

By Michael Rueda and Gregory Pun (September 26, 2018, 2:35 PM EDT) -- Whether it's today's hyper political society, the ability to engage and connect fans and/or consumers on substantive issues, the prevalence and reach of social media, or a combination of the above, athletes and brands are increasingly vocal on social issues. Prominent athletes have taken public positions on issues such as gun control, diversity and inclusion, sexual harassment, social injustice and police brutality. Big brands have also made their positions public on similar issues. Dick's Sporting Goods banned the sale assault weapons after the Parkland, Florida, shooting. Apple Inc., Google Inc. and Facebook Inc. were extremely vocal against President Donald Trump's travel ban targeting certain Muslim-majority countries....

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