The Trade Dress Issues Raised By Puma's 'Drive Thru' Shoes

Law360 (March 5, 2019, 1:50 PM EST) -- When could a row of palm trees result in a legal dispute? When they appear on the shoelaces of a new line of sneakers that aims to capture the laid-back California coastal vibe.

Footwear giant Puma North America Inc. recently introduced a $120 red, yellow and white sneaker dubbed the "Cali-0 Drive Thru" shoe. On its website, Puma describes the shoe as inspired by the essence of the California lifestyle: "The Cali Drive Thru pays homage to this classic style and an essential part of the Cali lifestyle: its burger diners." 

Cue the trumpet call for drive-through burger chain In-N-Out Burgers, whose...

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