Pret A Manger Faces $5M False Ad Suit Over 'Natural' Label

Law360 (March 15, 2019, 6:09 PM EDT) -- Pret A Manger got hit Friday in New York federal court with a proposed consumer class action claiming damages of more than $5 million and asserting the sandwich chain's "natural" label is misleading because its products contain GMOs and other synthetic ingredients.

A New York consumer's proposed class action claims Pret A Manger falsely advertises its products as “natural” although they allegedly contain GMOs and other synthetic ingredients. The suit lodged by lead plaintiff Skylar Cunningham — who claims Pret A Manger’s marketing campaign is deceptive because its products contain the genetically modified organism soya as well as glyphosate, a synthetic biocide...

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