LaCroix Additives Need Not Be Fuel To Be False, Drinkers Say

Law360 (March 19, 2019, 10:56 PM EDT) -- Consumers of LaCroix Sparkling Water urged an Illinois federal judge to deny an “unprofessional” bid for sanctions in their suit over an allegedly misleading “100% Natural” label, saying the company’s contention is faulty that food additives are synthetic only if they are derived from fossil fuels.

LaCroix’s push for sanctions hinges on a faulty definition of “synthetic” substances, the consumers argued in an opposition motion filed Friday. The company argues that a food additive is synthetic if it’s derived from fossil fuels or petrochemicals, but the Code of Federal Regulation and the U.S. Department of Agriculture’s Food Safety and Inspection Service...

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