'Yum!' TM Owner Ups Ante In Dispute With Nike

Law360, New York (August 14, 2009, 2:46 PM EDT) -- The owner of the “Yum!” trademark has taken a dispute with Nike Inc. to a new level, lodging a complaint against the company for infringing the mark in an advertising campaign just a month after Nike sued it for allegedly infringing its trademarked Air Force 1 sneaker design.

Already LLC, doing business as Yum Shoes, filed the complaint Thursday in the U.S. District Court for the Northern District of Texas, claiming Nike recently ran a series of advertisements in fashion magazines that use the “Yum!” mark...
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