Sens.' Plan Would Create Sites Free Of User-Specific Targeting

Law360 (November 4, 2019, 4:34 PM EST) -- Taking a shot at tech titans that harvest information about consumers, a bipartisan group of U.S. senators has introduced a bill that would require major internet platforms to offer alternative versions of their sites that don't generate results based on data users have not supplied voluntarily.

The Senate's No. 2 Republican on Thursday put forward the 11-page Filter Bubble Transparency Act with two other Republicans and two Democrats as co-sponsors. It takes aim at micro-targeting algorithms that experts say contribute to increased political polarization by serving up news stories and other information that reflect and reinforce users' preexisting biases.

"This legislation is about transparency and...

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