Brand Battles: Frito-Lay Fights Vice Media Over 'Munchies'

Law360 (November 8, 2019, 6:24 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Frito-Lay and Vice Media fight over their dueling "Munchies" brands, the owners of the Empire State Building move to shut down logos featuring the iconic tower, and the NCAA aims to bust a "Bracket."

A Bunch of 'Munchies'

A digital media company and a snack food giant aren’t exactly natural competitors, but Frito-Lay and Vice Media are quietly battling at the TTAB over their respective trademark rights to the name “Munchies.”

Frito-Lay, which has used the name for a brand of snack mix since at least 2000,...

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