Timeshare Exit Co. Loses False Ad Claims Against Wyndham

Law360 (January 7, 2020, 8:28 PM EST) -- A Florida federal judge has tossed a timeshare exit company’s claims that Wyndham Vacation Ownership Inc. falsely advertises programs that trick timeshare owners into paying more to remain in their contracts, ruling the ads are not misleading.

U.S. District Judge Gregory A. Presnell on Monday granted Wyndham’s motion to dismiss the false advertising claims brought by Washington state-based Reid Hein & Associates LLC, which does business as Timeshare Exit Team, and its three controlling directors. The exit company’s Sept. 10 claims came as counterclaims to Wyndham’s suit against TET, also alleging false advertising.

Judge Presnell had considered Timeshare Exit Team’s claims...

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