Kylie Jenner's 'Stormi' TM Battle Evinces A Celebrity Catch-22

By Edward Weisz and Brianne Polito (March 13, 2020, 3:41 PM EDT) -- The youngest self-made billionaire[1] and beauty mogul Kylie Jenner is at the intersection of social media and trademark rights. Through her company Kylie Jenner Inc., she has filed numerous intent-to-use trademark applications for marks such as Kylie Jenner, Kylie, Kylie Museum, Kylie Con and Kylie Baby for goods and services ranging from clocks to software to arranging special events.

Jenner is also seeking broad trademark protection for Stormi and Stormi Webster, the name of her daughter with rapper and producer, Travis Scott, as well as Stormi World, the name of the Stormi-themed carnival party thrown for Stormi's first and second birthdays.[2]...

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