How To Manage Marketing Risks For CBD Products

Law360 (March 23, 2020, 5:25 PM EDT) -- Since the passage of the 2018 Agricultural Improvement Act, the wellness industry and consumer product manufacturers have rushed to integrate hemp-CBD into their product lines. The influx of hemp-CBD foods, beverages, supplements and cosmetics into the marketplace has left the U.S. Food and Drug Administration in the unenviable position of putting toothpaste back into the tube, one-handed.

Thus far, the FDA has resorted to a series of public statements and warning letters reiterating its position that hemp-CBD may not be put into food, beverages or dietary supplements in an effort to reign in industry and protect the public. While consumers and...

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