2nd Circ. Says Apple 'Ion-X' Doesn't Infringe 'Ionex' TM

Law360 (September 11, 2020, 5:31 PM EDT) -- The Second Circuit ruled Friday that Apple Inc. didn't violate a smaller company's "Ionex" trademark by using the name "Ion-X" for the chemically hardened glass used on the Apple Watch.

Rejecting a lawsuit filed by Saxon Glass Technologies, the appeals court ruled that consumers were unlikely to be confused by the competing uses of similar-sounding terms — both of which make reference to glass that's strengthened by "ion-exchange."

"When Apple uses 'Ion-X' on its watches, packaging boxes or website, the Apple logo appears nearby, thus identifying the watch as an Apple-branded product," a three-judge panel wrote in an unsigned opinion....

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