PE Firm Teams With Ex-NFL Players On $140M BBQGuys Buy

By Benjamin Horney (September 29, 2020, 9:08 AM EDT) -- A private equity firm co-founded by a former BigLaw corporate attorney is partnering with retired NFL stars including Peyton and Eli Manning to buy barbecue grill retailer BBQGuys for around $140 million, in a deal cooked up by Finn Dixon and Kean Miller.

The deal sees Brand Velocity Partners picking up Baton Rouge, Louisiana-based BBQGuys, which was formed in 2000 and is the "largest e-commerce platform of higher-end barbeque grills, grilling accessories, and outdoor kitchen products," according to a Tuesday statement. 

Financial details were not disclosed, but a source familiar with the matter told Law360 the deal is valued around $140...

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