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Defending Right Of Publicity Claims

Law360 (November 13, 2006, 12:00 AM EST) -- On January 27, 2005, a California jury awarded $15.6 million to a commercial model for two hours’ work. In 1986, Russell Christoff, who later became known as the familiar face on the label of Taster’s Choice coffee, posed for a two-hour photo shoot for the Nestle company.

He earned $250 and a promise that he would be paid $2,000 more if his image were used to promote Taster’s Choice. Christoff never heard back from Nestle, and assumed his image had not been selected.

Sixteen years later,...
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