Facebook Gets Ad Firm's Claims Tossed In Data Scraping Row

Law360 (February 23, 2021, 5:34 PM EST) -- A California federal magistrate judge tossed multiple claims that Facebook unlawfully blocked an ad firm's data-scraping tool, but said most of the allegations can be refiled if gaps in the claims are fixed.

Israeli luxury advertising firm BrandTotal is fighting Facebook in a Silicon Valley court case originally brought by the social media company to prevent the ad firm from harvesting user data from the platform. BrandTotal says the information gathered is "innocuous" and not sensitive, but that Facebook has sought to monopolize the data.

The legal brawl started in October when Facebook alleged that BrandTotal and Unimania Inc. developed and...

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