Olympic Committee Says Puma 'Declared War' On Trademarks

Law360 (February 23, 2021, 4:01 PM EST) -- The U.S. Olympic Committee sued Puma SE for trademark infringement Tuesday, claiming the German footwear giant has "declared war" on the Olympics by seeking to use the "city-plus-year" names of future games without permission.

The U.S. Olympic Committee is accusing Puma of trying to secure the benefits of a sponsorship without paying for it, but the footwear company says it needs the descriptive terms to advertise its own sponsored athletes. (AP Photo/Jae C. Hong, File) A year after Puma raised eyebrows by seeking to register "Puma Tokyo 2021" — on the same day the Tokyo Games were postponed to 2021 —...

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