Burt's Bees Sued Over Chemicals In 'Natural' Pet Shampoo

Law360 (June 4, 2021, 5:37 PM EDT) -- Burt's Bees Inc. has waged a "massive deception" on pet owners by falsely labeling its collection of animal shampoos as "99.7% natural," a consumer alleged in a proposed class action filed in New York federal court on Thursday.

Puppy owner Moshe Goldfarb said that Burt's Bees, a subsidiary of The Clorox Co., dupes customers into shelling out high premiums for its line of pet shampoos by saying the products contain mostly natural ingredients. But in reality, Goldfarb claimed, the shampoo is dominated by detergents and other man-made chemicals that can be harmful to animals.

"Each of the products in its line...

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