House Backs Bill To Turn Down Loud TV Ads

Law360, New York (December 15, 2009, 2:47 PM EST) -- The U.S. House of Representatives on Tuesday passed a bill sponsored by Rep. Anna Eshoo, D-Calif., that would prohibit broadcasting companies and satellite and cable providers from airing excessively noisy television commercials.

The Commercial Advertisement Loudness Mitigation Act, approved by unanimous consent on the House floor, would direct the Federal Communications Commission to write new rules requiring advertisers to adopt specifications developed by the TV broadcasting industry to modulate commercial sound levels and keep them from noticeably exceeding the volume on regular TV programming.

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