Digital Ad Co. Grabs $160M In IPO After Merger's Demise

By Emma Whitford (July 23, 2021, 6:49 PM EDT) -- Digital advertising company Outbrain raised $160 million in an initial public offering before kicking off trading Friday, in a debut that came the same day that its former suitor unveiled a new target.

New York City-based Outbrain Inc.'s IPO fell short of its target, selling 8 million shares for just $20 apiece. The digital advertising company, which develops native advertising technology for the likes of CNN, The Washington Post and the BBC, had set a share price range of $24 to $26.

The company's debut on the Nasdaq came as fellow advertiser and former merger partner Taboola detailed its plans to...

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