NFL Fans Allege Merch Market Is A 'Horizontal Conspiracy'

By J. Edward Moreno (February 10, 2022, 5:09 PM EST) -- The National Football League is facing allegations from fans that it acts as a "walking horizontal conspiracy" that ices out competing retailers aiming to sell NFL-licensed wares by, among other things, monopolizing the team logo sportswear market and forcing consumers to pay higher prices for those items.

In a proposed class action filed in California federal court on Wednesday, the fans said that because the NFL owns all the intellectual property of its 32 teams, there is virtually no competition among teams to license their trademarks to competing manufacturers and retailers.

"In a competitive market, each team would compete to sell...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!