BodyArmor Slays Sugar Claims But Not False Fruit Labeling

By Lauren Berg (April 29, 2022, 8:04 PM EDT) -- The maker of BodyArmor can escape claims that it misled buyers about the sports drink's sugar content, but it can't ditch claims that the beverages' fruit-forward labeling tricked customers into thinking the "natural" flavors came from fruit, a California federal judge ruled Friday.

U.S. District Judge Susan Illston scrapped claims that BodyArmor's maker, BA Sports Nutrition, misled consumers about the sports drink's sugar content and its "superior hydration" qualities but kept alive claims the fruit-forward labeling misled buyers about the drink's fruit content. (Court Documents)

U.S. District Judge Susan Illston, in a 15-page order, partially granted BA Sports Nutrition LLC's motion...

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