We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

Do Pay-For-Placement Search Engines Engage In Trademark “Use”?

Law360 (December 18, 2006, 12:00 AM EST) -- There is a growing split among district courts about whether pay-for-placement advertising programs operated by Internet search engines, such as Google’s “AdWords” program, can give rise to trademark infringement. The split...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.