'Super Creatine' Gives VPX Super Marketing Edge, Prof Says
By Craig Clough ( September 14, 2022, 10:24 PM EDT) -- A marketing expert hired by Monster Energy Co. told a California federal jury Wednesday considering false advertising claims against Vital Pharmaceuticals Inc. that the marketing of Bang energy drink's "super creatine" is a key differentiator for the beverage and makes other drinks "less desirable" to some consumers....
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