Trademark Lessons From USC V. USC

Law360, New York (March 22, 2010, 12:14 PM EDT) -- The most recently decided contest between the University of Southern California Trojans (“California”) and the University of South Carolina Gamecocks (“Carolina”) was a long-fought battle far away from the gridiron, the hardwood, or, in this case, the baseball diamond.

Although the Court of Appeals for the Federal Circuit (CAFC)[1] and the Trademark Trial and Appeal Board (TTAB)[2] both designated their decisions in the relevant cases as “non-precedential,” these rulings illustrated the critical importance of tackling trademark issues early and developing a sound and comprehensive game plan...
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