Issues In Keyword Advertising

Law360, New York (December 21, 2006, 12:00 AM EST) -- The battle between trademark owners and Internet marketers continues to escalate over the right to use trademarks in hidden text and unseen databases to trigger advertisements and generate Web site traffic.

Internet marketers once entrenched in the competition of newspaper, television and radio ads have found a new, creative way to gain access to their consumers through the use of hidden keyword advertising. Keyword advertising is based on the idea of using hidden terms to generate advertisements and search results that include the Internet marketer’s products...
To view the full article, register now.

Law360 UK

UK Financial Services

Read Our Latest UK Legal News & Analysis

Financial Services Law360 UK and Insurance Law360 UK provide breaking news and in-depth analysis on U.K. and European Union regulation, enforcement, legislation, and litigation involving banks, investment firms, insurers, and more.