Issues In Keyword Advertising

Law360 (December 21, 2006, 12:00 AM EST) -- The battle between trademark owners and Internet marketers continues to escalate over the right to use trademarks in hidden text and unseen databases to trigger advertisements and generate Web site traffic.

Internet marketers once entrenched in the competition of newspaper, television and radio ads have found a new, creative way to gain access to their consumers through the use of hidden keyword advertising. Keyword advertising is based on the idea of using hidden terms to generate advertisements and search results that include the Internet marketer’s products...
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