Google Off Hook For Infringement In EU AdWords Case

Law360, New York (March 23, 2010, 1:13 PM EDT) -- The European Union's highest court has determined that Google Inc. did not violate trademark law by allowing online advertisers to purchase keywords corresponding to their competitors' marks, in an anticipated decision adding clarity to the muddy waters of trademark use in Internet searches.

While finding that Google's multibillion-dollar AdWords program does not infringe relevant laws, the European Court of Justice also determined Tuesday that advertisers themselves can be held liable for using their competitors marks as keywords if they intentionally confuse consumers from easily understanding where...
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