The Potential Impact Of 'Recall Fatigue'

Law360, New York (November 24, 2010, 12:02 PM EST) -- “Recall” means different things to different people. To a product manufacturer, “recall” conjures up thoughts of costly public relations nightmares followed by a tsunami of product liability litigation. “Recall” makes plaintiffs attorneys salivate at the mere thought of mass tort litigation, class actions and the pot of gold they hope will be waiting for them at the end of the litigation rainbow. However, to the general public, “recall” is beginning to mean nothing important or new at all.

With an invigorated — some would even say...
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