Calif. High Court Says Stores Can't Demand ZIP Codes

Law360, New York (February 11, 2011, 5:10 PM EST) -- California's high court has ruled that stores may not ask for a ZIP code when processing credit card transactions, a loss for retailers across the state and for Williams-Sonoma Stores Inc., the defendant in a class action over the practice.

Stores that collect ZIP codes run afoul of the state's credit card privacy laws, the California Supreme Court said Thursday in a unanimous decision that overturned two lower court rulings.

Beyond its effect on Williams-Sonoma's litigation, the decision may have long-term implications on retailers in the...
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