Calif. Appeals Court Tosses Fiji Green Ad Suit

Law360, New York (May 27, 2011, 3:43 PM EDT) -- A California appeals court on Thursday affirmed the dismissal of a putative class action accusing Fiji Water Co. LLC of deceptively promoting its water as environmentally sound and superior to other bottled waters.

A three-judge panel ruled that the trial court had correctly found that plaintiff Ayana Hill failed to state an adequate cause of action in her complaint alleging that Fiji misled consumers by placing a self-created “green drop” seal that falsely connoted approval of the product as environmentally sound by third-party organizations.

“Taking as...
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