Complying With Restrictions On Multisite Data Use

Law360, New York (November 23, 2011, 12:04 PM EST) -- Following its publication of “Self-Regulatory Principles for Online Behavioral Advertising” ("OBA principles"),[1] the Digital Advertising Alliance (DAA), a leading coalition for responsible online advertising, announced new “Principles for Multi-Site Data” ("general principles")[2] on Nov. 7, 2011.

These general principles cover the collection and use of all multisite data, or “data collected from a particular computer or device regarding Web viewing over time and across non-Affiliate[3] Web sites,” except data used for online behavioral advertising (OBA) purposes. Any entity that collects data regarding Web viewing from unaffiliated...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.