Complying With Restrictions On Multisite Data Use

Law360, New York (November 23, 2011, 12:04 PM EST) -- Following its publication of “Self-Regulatory Principles for Online Behavioral Advertising” ("OBA principles"),[1] the Digital Advertising Alliance (DAA), a leading coalition for responsible online advertising, announced new “Principles for Multi-Site Data” ("general principles")[2] on Nov. 7, 2011.

These general principles cover the collection and use of all multisite data, or “data collected from a particular computer or device regarding Web viewing over time and across non-Affiliate[3] Web sites,” except data used for online behavioral advertising (OBA) purposes. Any entity that collects data regarding Web viewing from unaffiliated...
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