Tips For Venturing Into Ambush Marketing

Law360, New York (February 17, 2012, 2:05 PM EST) -- As football fans turned their attention to the Super Bowl, companies big and small looked to grab the attention of these fans by associating themselves with the big game. For the NFL, teams and television partners, this means big business by selling sponsorships and licensing use of their intellectual property.

Marketing and advertising of sporting events such as the Super Bowl, the NCAA’s Basketball Tournaments, the NBA’s Championship, the NHL’s Stanley Cup Tournament, Federation Internationale de Football Association's World Cup and the Olympics offer huge potential...
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