GM Can't Dodge Publicity Rights Suit Over Einstein Ad

Law360, New York (March 19, 2012, 7:14 PM EDT) -- A California federal judge on Friday refused to dismiss an Israeli university's lawsuit over General Motors LLC's use of Albert Einstein's image in magazine advertisements, ruling that the school might have inherited the famed physicist's publicity rights.

Even though Einstein's will and trust did not explicitly give The Hebrew University of Jerusalem control of his name and likeness, the court said that New Jersey's unique "doctrine of probable intent" means the case will hinge on what the scientist intended — not what he expressly stated....
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