Google's Court Battle Over Sponsored Links Program

Law360, New York (August 14, 2007, 12:00 AM EDT) -- Google Books. Google Maps Streetview. YouTube. Google Inc. and its many controlled companies are no strangers to controversy, especially when the conflict involves the intersection of intellectual property law and the Internet. Recently, however, a controversy has arisen that goes to the core of the company’s business model.

In April 2007, Judge Jeremy Fogel of the District Court for the Northern District of California ruled that Google must face a jury trial in a trademark infringement suit that revolves around AdWords, the company’s pay-per-click advertising system....
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