Kodak's Naming Rights To Theater Go To Dolby

Law360, New York (May 1, 2012, 6:02 PM EDT) -- Eastman Kodak Co.'s cast-off naming rights for the erstwhile Kodak Theater on Tuesday went to top bidder Dolby Laboratories Inc., with the Academy Awards ceremony's home now named the Dolby Theatre and severed from its relationship with the bankrupt photography company.

As part of dual deals announced Tuesday, the Academy of Motion Picture Arts and Sciences also will remain at the theater under a new 20-year deal. That's also the length of the contract between Dolby and CIM/H&H Media LP, the owner of the Hollywood &...
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