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Jones Day Eyes China, Japan For Further IP Growth

Law360 (May 20, 2005, 12:00 AM EDT) -- A parable taught at U.K. business schools to illustrate different ways of viewing opportunity may explain why Jones Day has been expanding its IP presence in China, hardly known for its enthusiasm for intellectual property rights.

In the tale, two shoe salesmen are sent to open territories on a tropical island.

The first salesman wires home: “Leaving immediately. No one here wears shoes.”

The second communicates: “Send more supplies immediately. Everybody here needs shoes.”

Clearly, 112-year-old Jones Day, which just added patent prosecution to its offices...
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