Apple Marketing Exec 'Shocked' By Look Of Samsung Devices

Law360, San Francisco (August 3, 2012, 10:16 PM EDT) -- An Apple Inc. marketing executive testified Friday that he was "shocked" when he first saw Samsung Electronics Co. Ltd.'s Galaxy smartphones and tablets, which he said appeared to be blatant copies of Apple's iPhone and iPad, in the first full day of testimony in the patent trial between the tech heavyweights.

Philip Schiller, Apple's senior vice president of worldwide marketing, described to the jury in the San Jose courtroom the extensive effort the company put into marketing the iPhone and the focus Apple put on promoting...
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Case Information

Case Title

Apple Inc. v. Samsung Electronics Co. Ltd. et al

Case Number



California Northern

Nature of Suit



Lucy H. Koh

Date Filed

April 15, 2011

Law Firms



UK Financial Services

UK Financial Services

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