The New, Nongovernmental Face Of Food Regulators

Law360, New York (August 17, 2012, 1:47 PM EDT) -- Food advertisers have had a tough run of things lately. Class action lawyers and health industry professionals have launched national campaigns comparing food advertisers with cigarette companies, branding "big food" the new "big tobacco." They argue that over-aggressive advertising from large food manufacturers is responsible for the obesity epidemic in the United States.

Class action suits claim that advertising using undefined terms like "natural" and "organic" mislead and deceive customers. And even as food advertisers wait to see how the courts will respond, industry self-regulation bodies...
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