Einstein's Publicity Rights Questioned In GM Ad Suit

Law360, Los Angeles (August 29, 2012, 9:59 PM EDT) -- A California judge overseeing an Israeli university’s suit against General Motors LLC over its use of Albert Einstein’s image in magazine advertisements questioned attorneys Wednesday whether the school's claim to Einstein's publicity rights should survive 57 years after the physicist’s death.

U.S. District Judge A. Howard Matz's ruling could decide whether The Hebrew University of Jerusalem, which claims it inherited the physicist’s publicity rights from his stepdaughter in 1982, is allowed to pursue its infringement claims in a trial currently set for Sept. 11, according to...
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