Dannon Hit With False Ad Suit Claiming Activia Isn't Yogurt

Law360, New York (September 13, 2012, 4:15 PM EDT) -- A consumer lodged a putative class action against The Dannon Co. Inc. in New York federal court on Tuesday, accusing the company of illegally marketing its Activia products because they contain filler materials not listed in the U.S. Food and Drug Administration's standard of identity for yogurt.

Dannon advertises Activia as yogurt, but the products contain additives like water, cornstarch, xanthan gum, inulin and milk protein concentrate that the FDA has prohibited in yogurt, according to the complaint. The company adds the fillers in order to...
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