Google, Geico Settle Closely Watched Trademark Dispute

Law360, New York (September 9, 2005, 12:00 AM EDT) -- The closely watched trademark infringement litigation between car insurer Geico and search engine Google Inc. has been settled through a cryptic agreement, days after a district court judge’s 30-day stay of the trial expired.

The California-based company was accused of abusing Geico’s trademark by selling targeted ad space to Geico’s competitors. Specifically, competing ads were placed on search result pages when users performed searches with the keyword “Geico”.

To attorneys following the case, the settlement is clearly a victory for Google, according to Barry Felder, of...
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