Pinterest Spurs Online Sales — And Trademark Risks

Law360, New York (January 3, 2013, 1:05 PM EST) -- Launched in 2010 by Cold Brew Labs Inc., online scrapbooking site Pinterest has become one of the fastest-growing social media websites of all time. But with its business model based on user-shared images and virtual bulletin boards, Pinterest is also among the more risky sites where intellectual property rights are concerned. If case law on online trademark infringement is any indicator, Pinterest will undoubtedly be a source of trademark disputes in the near future.

As the company itself proclaims, Pinterest allows users to create topical, individual...
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