Retail Giants' Martha Stewart Fight Shows Contract No-Nos

Law360, New York (February 14, 2013, 4:35 PM EST) -- J.C. Penney Co. Inc.'s bungled attempts to snatch Martha Stewart's products away from its retail nemesis Macy's Inc. shows exactly what companies shouldn't do when they set up a brand collaboration agreement, attorneys say as the two department stores prepare to square off in a Manhattan trial.

Macy's signed a deal with Stewart's company Martha Stewart Living Omnimedia Inc. in 2006 that gave the retailer the rights to sell certain Stewart-branded products, including bedding, bath and kitchen textiles, cookware, housewares, candles, frames and others. But in...
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