Credit Card Privacy Case Is Bad News For Mass. Retailers

Law360, New York (March 13, 2013, 4:57 PM EDT) -- In an opinion that will give retailers flashbacks of the 2011 California Pineda opinion, the Supreme Judicial Court of Massachusetts has just ruled that collection of ZIP codes during a credit card transaction can constitute a violation of the Massachusetts statute prohibiting collection of personal identification information during a credit card transaction. See Tyler v. Michaels Stores Inc., No. SJC-11145, (Mass. Mar. 11, 2013); Mass. Gen. Laws ch. 93, §105(a).

Background

In Tyler, the plaintiff alleged that she had made credit card purchases at a brick...
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