Nike, Apple Face False Ad Suit Over Fitness Wristband

By Sindhu Sundar (May 20, 2013, 10:04 PM EDT) -- Sports apparel retailer Nike Inc. and electronics giant Apple Inc. were hit with a proposed class action Friday that challenges their advertising claims that the Nike Plus FuelBand electronic wristband accurately records each calorie burned by its wearer during physical activity.

In a complaint filed in California state court, Carolyn Levin, who has bought a number of the bands at issue since January 2012, claims that the device registers inaccurate readings and that both Apple and Nike knew that their alleged advertising claims about the band's calorie measurement abilities were exaggerated. The device is among the products of partnership ventures between...

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