Nike Sued Over Unauthorized Use Of 'Bo Knows' Photo

Law360, New York (June 25, 2013, 3:19 PM EDT) -- The photographer behind the iconic photograph of sports legend Bo Jackson that fueled Nike Inc.'s lucrative “Bo Knows” campaign sued the shoe giant in New York federal court Monday, accusing Nike of copyright infringement for using the image in recent campaigns without his permission.

Photographer Richard Noble's lawsuit claims Nike used the rare image, which it licensed for the “Bo Knows” ads in the late 1980s and early '90s, to hawk Jackson-inspired shoes between 2007 and 2011 without Noble's blessing. It also claims Nike told sports...
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