A Primer On NCAA Athletes' Right Of Publicity

Law360, New York (July 16, 2013, 12:49 PM EDT) -- Former UCLA basketball star, Ed O'Bannon, sued the NCAA, the governing body of college athletics, in 2009 over the NCAA's and EA Sports' use of his likeness and those of other former NCAA players. But in January, Judge Claudia Wilken of the U.S. District Court for the North District of California ruled that current NCAA athletes could join the suit and seek a cut of the NCAA's and conferences' TV broadcast revenue, on the theory that they profit from the athletes' likenesses. The parties await a ruling from Judge Wilken on the plaintiffs' motion to certify a class.

O'Bannon alleges a...

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