A Primer On NCAA Athletes' Right Of Publicity

Law360, New York (July 16, 2013, 12:49 PM EDT) -- Former UCLA basketball star, Ed O'Bannon, sued the NCAA, the governing body of college athletics, in 2009 over the NCAA's and EA Sports' use of his likeness and those of other former NCAA players. But in January, Judge Claudia Wilken of the U.S. District Court for the North District of California ruled that current NCAA athletes could join the suit and seek a cut of the NCAA's and conferences' TV broadcast revenue, on the theory that they profit from the athletes' likenesses. The parties await a ruling from Judge Wilken on the plaintiffs' motion to certify a class....

Law360 is on it, so you are, too.

A Law360 subscription puts you at the center of fast-moving legal issues, trends and developments so you can act with speed and confidence. Over 200 articles are published daily across more than 60 topics, industries, practice areas and jurisdictions.

A Law360 subscription includes features such as

  • Daily newsletters
  • Expert analysis
  • Mobile app
  • Advanced search
  • Judge information
  • Real-time alerts
  • 450K+ searchable archived articles

And more!

Experience Law360 today with a free 7-day trial.

Start Free Trial

Already a subscriber? Click here to login

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!